Like a PDM, a PIM also centralizes all information in one place for easy access, collaboration, increased productivity and streamlined Business Email List processes. Therefore, it is the Product Information Management area that provides the marketing and sales work with correct and up-to-date information on the products, as well as the processes related Business Email List to their development, to create better strategies, align marketing campaigns and generate sales arguments. When salespeople take a sales approach, for example, they need Business Email List this information to generate leads and prospects.
When the company needs to update e-commerce or create launch campaign designs, for example, the team must have Business Email List access to PIM, often in an automated way, through cross-platform integration. Imagine that a Business Email List user makes a purchase in eCommerce, but when he receives the product at home, he realizes that the design does not Business Email List match the photo of the virtual store or its description. This may show a problem or lack of product information management. A PIM, in fact, is essential for a scenario with increasingly dispersed sales and marketing channels. For an omnichannel operation, for example, that includes Business Email List different online and offline sales channels, it is important to centralize the information.
Therefore, accurate information is essential to the customer's experience with the company. A PIM ensures that product information is Business Email List consistent across all communication channels with the public. Anyway, you can see the importance of product data management for the entire company, right? From product design to delivery and Business Email List sale, product data management plays a critical role in ensuring that data is centralized, available, up-to-date and correct. In the end, in the customer experience, the quality of the PDM makes the difference in the results of the company. Now, if you want to know more about Business Email List the importance of data in marketing, it's worth downloading the fourth edition of Rock Content magazine Data Is the Foundation for Valuable Experiences .